Téléchargement PDF Marketing 4.0 : Moving from Traditional to Digital, by Philip Kotler
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Marketing 4.0 : Moving from Traditional to Digital, by Philip Kotler
Téléchargement PDF Marketing 4.0 : Moving from Traditional to Digital, by Philip Kotler
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Détails sur le produit
Relié: 208 pages
Editeur : John Wiley & Sons Inc (18 novembre 2016)
Langue : Anglais
ISBN-10: 1119341205
ISBN-13: 978-1119341208
Dimensions du produit:
17 x 4,3 x 24,1 cm
Moyenne des commentaires client :
4.0 étoiles sur 5
1 commentaire client
Classement des meilleures ventes d'Amazon:
242.179 en Livres (Voir les 100 premiers en Livres)
Concis et intéressantCe livre est très pratique lorsque l'on veut rapidement mettre à jour ses connaissances en Marketing.Livré rapidemment
Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors' background. Indeed, there is not much novelty in the ideas presented in this book. Besides, the authors just scratch the surface of the issues. While turning the pages, questions like "what else?" were often coming to my mind. In the end, readers may have an impression of incompleteness. Give me more...
Glad I read it, but I expected much more aha moments.As a novice, it gave me some basic theory.Some theories were a good starting point to personally asses our company's marketing.What bothered me was that quite a lot of justification for the theories, was - in my opinion - intellectually dishonest or at least too far fetched.What also bothered me, was that almost all step-by-step guides gave so few practical tips on how to implement them in non-trivial situations.
I'm devouring this book! I downloaded it yesterday and can't put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I'm learning from this book thus far and can't wait to read a few more pages tonight. I know this will be become a valuable reference for me.
This book is great and beneficial for anybody who works in marketing. Marketing 4.0 discusses the shifts that have occurred as we continue to adapt to the digital landscape. Dr. Kotler and the other authors take us into the consumers mind by discussing the customer path, and how they go from awareness to advocacy. The authors mention the importance of utilizing marketing metrics such as purchase action ratio, brand advocacy ratio, and net promoter score in Marketing 4.0. They use examples to show the importance of integrating online and offline channels to improve customers overall experience.
This superb book by Philip Kotler is necessary reading for everyone. Great case studies and examples. Philip Kotler is the father of marketing and this book is very up-to-date. I recommend this book without qualifications. This book is text to speech enabled so you can listen to the book or read the book or both. Great read! This book is one of the best books that I have ever read. $11.99 is an amazing value for an up to date book on marketing by Philip Kotler!
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